In the high-paced worlds of business, coaching, and community leadership, Joth Ricci noticed a common thread: people often define themselves by what they do, not who they are. Determined to help others shift this perspective, he created The System—a guide to building a life rooted in balance and authenticity.

Initially, The System was created to support Joth’s team, offering them a way to grow, connect, and find balance in their work and lives. Its impact was immediate and deeply felt, sparking conversations and interest far beyond the original group. Soon, executives, coaches, young professionals, and entrepreneurs were drawn to its transformative approach, eager to bring its principles into their own journeys.

Now, The System is an experience available to everyone, blending personal and professional development with unforgettable outdoor adventures and hands-on business advising. Designed to support both your personal and professional growth, this immersive journey goes far beyond stunning visuals, original artwork, and workbook-style activities. You’ll work directly with the System team to uncover actionable strategies and create a sustainable practice tailored to your unique goals. Along the way, you’ll step outside your comfort zone, trying new experiences that enrich your perspective and inspire growth. It’s not just a program—it’s a transformative adventure to help you align with your values, achieve balance, and live your best life.